Business market penetration strategy

Small-scale entry into foreign markets, on the other hand, may leave some flexibility and time to learn about the new environment while also limiting exposure to potential pitfalls, but it also limits the potential for market penetration and capturing worthwhile portions of market share. Recall the importance of avoiding messaging that might translate offensively in cultural context. Increased Promotion Companies may choose to increase market penetration through greater promotional efforts. In theory, there are still million more potential customers for cellphones, which may be a good sign of growth for cellphone makers. Price Adjustment — One of the most frequently used market penetration strategy is price adjustment. There are several tactics you could use to do this, including loyalty schemes, adding value to the current product, or making alterations to the product that encourage greater use. Retrieved 1 April

Market penetration occurs when a company penetrates a market in which current or similar products already exist. This type of thinking leads to three generic strategies: Before developing a new market, companies should consider all the risks associated with the decision including its profitability. That's how GE could have a nuclear power division, a railcar manufacturing division and a financial services division all under the letterhead of a single company. Growth strategies are never pursued in a vacuum, and being willing to change course in response to feedback from the market is as important as implementing a strategy in a single-minded way.

What follows are some of the lessons McFarland learned from his study of the breakthrough companies and how they can help you create a growth strategy of your own. That's because selling products to your existing customers is far less risky than "having to learn a new product and market at the same time," McFarland says. In general, older products, offerings or industries have greater market penetrations. When implementing change companies must be careful not to compromise their existing revenue or customers. Market penetration is not only a strategy but also a measurement in percentage for popularity of a brand or a product in the category, in other words, the number of customers in the market that buys from a brand or product.

With a mature market there are no more demographic sectors to exploit and the only way to attain market share is to take it from competitors. Therefore, it is unnecessary to this strategy if the sales are increasing. Your role in the discussion senior executives will have in defining their strategy is that of providing the market intelligence or customer feedback that helps to inform the executive team of the current dynamics of the market. Thus, the current market might already be saturated, or it may have high competition or your current product has low turnaround time. If you look at toothpaste brands, they encourage two time use of toothbrush and toothpaste not only because it is hygienic, because toothpaste consumption will happen double fast if brushing is done 2 times in a day. Depending on which text editor you're pasting into, you might have to add the italics to the site name. Like increasing the reach of the product should like be accompanied with increasing the promotions.